British etiquette coach and author
About William
Widely regarded as one of Britain’s most trusted authorities on etiquette, William’s ‘day job’ is as director of The English Manner, a leading UK etiquette training institute, where he advises individuals, organisations, and films on correct form and good manners.
He is also known for appearances on television, radio and, most notably, his podcast Help I Sexted My Boss, which regularly leads the Apple Podcasts and Spotify charts.
William also co-presents Keeping Up Appearances: The Luxury Podcast, which, having dissected every episode of the hit BBC sitcom, concluded its fifth series in June 2024. In early 2025, however, it will return as ‘The Luxury Podcast’, where William and co-host Jonathan Vernon-Smith will help their listeners live a more luxurious lifestyle and keep up appearances, whatever their budget.
His latest book, Just Good Manners, was released in September 2024 in the UK by Century, Penguin Random House, becoming an instant Sunday Times bestseller. The book will be published in spring 2025 by Gallery, Simon and Schuster in the USA.
William is the author of four other books, including the Sunday Times bestseller Help I S*xted My Boss (2023), The Bluffer’s Guides to Etiquette (2013) and Entertaining (2018) and Protocol To Manage Relationships Today (2020).
William’s quick etiquette tips prove popular each week on his Instagram and TikTok accounts, reaching over 5 million users.
He was the on-set etiquette advisor for the Amazon Prime Video film Red, White and Royal Blue and, for some reason, holds two Guinness World Records for etiquette, set in 2012 and 2019.
William lives in West London.
Just Good Manners
Released in September 2024 in the UK, Just Good Manners is William’s definitive guide on how to behave in every situation.
Solitary Refinement
With his tongue firmly in his teacup, William has polished up his solid silver self-cleaning saucer separator and is on a tongue-in-teacup search for a fellow etiquette coach in a new solo theatre tour.
Help I Sexted My Boss
William co-hosts the twice-weekly hit comedy podcast with Jordan North.
Etiquette Training
Away from podcasts, live shows and books, William’s main job is as director of The English Manner, a leading British etiquette training institute. He leads scheduled group and private training in London.
Keeping Up Appearances: The Luxury Podcast
Launched in 2021, William also hosts the companion podcast about the hit BBC sitcom about Hyacinth Bucket together with Jonathan-Vernon Smith.
USA Edition
‘Just Good Manners’ will be published in the USA and Canada in May 2025.
@williamhanson
The latest etiquette videos on Instagram & TikTok
Contact William
Brand Partnerships, Speaking, Books, Podcasts and TV
Press and Media Requests
Etiquette Training